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 :: 1911-1980, Canadian Communications Theorist

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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
~ Marshall Mcluhan - [Etiquette]

 

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A point of view can be a dangerous luxury when substituted for insight and understanding.
~ Marshall Mcluhan - [Opinions]

 

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A successful book cannot afford to be more than ten percent new.
~ Marshall Mcluhan - [Books and Reading]

 

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Ads are the cave art of the twentieth century.
~ Marshall Mcluhan - [Arts and Artists]

 

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Advertising is the greatest art form of the twentieth century.
~ Marshall Mcluhan - [Advertising]

 

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American youth attributes much more importance to arriving at driver's license age than at voting age.
~ Marshall Mcluhan - [Elections]

 

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Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
~ Marshall Mcluhan - [Appetite]

 

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Art at its most significant is a distant early warning system that can always be relied on to tell the old culture what is beginning to happen.
~ Marshall Mcluhan - [Arts and Artists]

 

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As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
~ Marshall Mcluhan - [Arts and Artists]

 

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Darkness is to space what silence is to sound, i.e., the interval.
~ Marshall Mcluhan - [Obscurity]

 

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Diaper backward spells repaid. Think about it.
~ Marshall Mcluhan - [Babies]

 

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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
~ Marshall Mcluhan - [Experience]

 

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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
~ Marshall Mcluhan - [Sex]

 

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For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
~ Marshall Mcluhan - [Time and Time Management]

 

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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
~ Marshall Mcluhan - [Taste]

 

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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
~ Marshall Mcluhan - [Advertising]

 

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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
~ Marshall Mcluhan - [Psychiatry]

 

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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
~ Marshall Mcluhan - [Critics and Criticism]

 

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It is the weak and confused who worship the pseudosimplicities of brutal directness.
~ Marshall Mcluhan - [Candor]

 

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Jokes are grievances.
~ Marshall Mcluhan - [Jokes and Jokers]

 

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