Who said “I have often thought that if photography were difficult in the true sense of the term --…”?

Verified

Ansel Adams. A published source records them saying or writing it.

Source"A Personal Credo" (1943), published in American Annual of Photography (1944), reprinted in Nathan Lyons, editor, Photographers on Photography (1966), reprinted in Vicki Goldberg, editor, Photography in Print: Writings from 1816 to the Present (1988)

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“I have often thought that if photography were difficult in the true sense of the term -- meaning that the creation of a simple photograph would entail as much time and effort as the production of a good watercolor or etching -- there would be a vast improvement in total output. The sheer ease with which we can produce a superficial image often leads to creative disaster.”
Verified"A Personal Credo" (1943), published in American Annual of Photography (1944), reprinted in Nathan Lyons, editor, Photographers on Photography (1966), reprinted in Vicki Goldberg, editor, Photography in Print: Writings from 1816 to the Present (1988) · evidencePhotography

Cite this quote

For academic work, cite the original where you can: "A Personal Credo" (1943), published in American Annual of Photography (1944), reprinted in Nathan Lyons, editor, Photographers on Photography (1966), reprinted in Vicki Goldberg, editor, Photography in Print: Writings from 1816 to the Present (1988).

APA

Adams, A. (n.d.). I have often thought that if photography were difficult in the true sense of the term -- meaning that the creation of a simple photograph would entail as much time and effort as the production of a good watercolor or etching -- there would be a vast improvement in total output. The sheer ease with which we can produce a superficial image often leads to creative disaster. [Quotation]. Famous Quotations Network. Retrieved October 24, 2026, from https://www.famous-quotations.com/quotes/22313-i-have-often-thought-that-if-photography-were/

MLA

Adams, Ansel. “I have often thought that if photography were difficult in the true sense of the term -- meaning that the creation of a simple photograph would entail as much time and effort as the production of a good watercolor or etching -- there would be a vast improvement in total output. The sheer ease with which we can produce a superficial image often leads to creative disaster.” Famous Quotations Network, https://www.famous-quotations.com/quotes/22313-i-have-often-thought-that-if-photography-were/. Accessed 24 Oct. 2026.

Chicago

Adams, Ansel. “I have often thought that if photography were difficult in the true sense of the term -- meaning that the creation of a simple photograph would entail as much time and effort as the production of a good watercolor or etching -- there would be a vast improvement in total output. The sheer ease with which we can produce a superficial image often leads to creative disaster.” Famous Quotations Network. Accessed October 24, 2026. https://www.famous-quotations.com/quotes/22313-i-have-often-thought-that-if-photography-were/.