Who said “What information consumes is rather obvious: it consumes the attention of its…”?

Verified

Herbert Simon. A published source records them saying or writing it.

SourceSimon, H. A. (1971) "Designing Organizations for an Information-Rich World" in: Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore. MD: The Johns Hopkins Press. pp. 40–41.

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“What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”
VerifiedSimon, H. A. (1971) "Designing Organizations for an Information-Rich World" in: Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore. MD: The Johns Hopkins Press. pp. 40–41. · evidenceInformation

Cite this quote

For academic work, cite the original where you can: Simon, H. A. (1971) "Designing Organizations for an Information-Rich World" in: Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore. MD: The Johns Hopkins Press. pp. 40–41..

APA

Simon, H. (n.d.). What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. [Quotation]. Famous Quotations Network. Retrieved October 24, 2026, from https://www.famous-quotations.com/quotes/22407-what-information-consumes-is-rather-obvious-it-consumes/

MLA

Simon, Herbert. “What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” Famous Quotations Network, https://www.famous-quotations.com/quotes/22407-what-information-consumes-is-rather-obvious-it-consumes/. Accessed 24 Oct. 2026.

Chicago

Simon, Herbert. “What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” Famous Quotations Network. Accessed October 24, 2026. https://www.famous-quotations.com/quotes/22407-what-information-consumes-is-rather-obvious-it-consumes/.